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- October 13, 202618°
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- INTEREST37.00%-1.00
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- October 13, 202618°
Bright Eyes and Woodstock collaboration announced
Bright Eyes announced a limited edition pre-roll series prepared in partnership with Woodstock. The products are presented in connection with the band's 21st anniversary tour of two albums...
Bright Eyes announced a new limited edition pre-roll series prepared with Woodstock. The products coincide with the tour celebrating the 21st anniversary of the band's I’m Wide Awake, It’s Morning and Digital Ash In A Digital Urn albums.
The series includes 0.5 gram sativa pre-rolls for I’m Wide Awake, It’s Morning and two 0.5 gram indica pre-rolls for Digital Ash In A Digital Urn. Thus, the project directly transferred the band's tour theme into the product design.
Highlights
- Bright Eyes made a new collaboration with the Woodstock brand.
- The products were prepared as limited edition pre-rolls.
- The series is associated with the 21st anniversary tour of two albums.
- Sativa and indica options were offered for different albums.
- It was reported that the products are available at certain dispensaries.
Details of the collaboration
Woodstock was defined as the official cannabis brand of the 1969 Woodstock Festival. The collaboration with Bright Eyes was positioned based on this brand identity and highlighted with an emphasis on limited production.
The prepared packages include a single sativa pre-roll for Wide Awake and two indica pre-rolls for Digital Ash. This distinction aims to reflect the different spirits of the band's two albums in the products.
Tested products
In the report, a team of two people tried the products and shared their impressions. The evaluation included discussions about Foo Fighters, "stoner" concerts, and the experienced effects.
The video prepared during this test was narrated in a way that would evoke a similar effect on the viewer. Thus, the collaboration stood out not only as a product announcement but also as a content project.
Points of sale
It was stated that the pre-rolls can be found at some points of sale. Among them are The Travel Agency and Curaleaf Queens in New York.
On the Bright Eyes side, the collaboration is positioned as a limited product series accompanying the tour period. This packaging for the album anniversary also aligns with the band's current concert schedule.
Context: Limited edition music collaborations have recently stood out both as a marketing method targeting fan bases and as an additional product strategy that highlights tour periods.
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