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FIFA Introduces $79 Fee to Display Fan Names on World Cup Stadium Screens
FIFA has launched a paid digital service allowing fans to display their names on stadium screens during World Cup matches. The application faced criticism before the tournament, mainly due to its high price.
FIFA has introduced a new digital service that allows fans to have their names shown on large stadium screens before World Cup matches. The application, called "Premium Greeting," is priced at $79 per single use, excluding taxes.
The service covers all 72 group stage matches of the tournament. Fans select the team they support, enter their names into the system, and decide how many times they want their name to be displayed.
During the application process, users are required to enter their name, with inappropriate words automatically filtered out, and to accept the terms and privacy notice. FIFA promises that the names will appear at appropriate times during the matches.
Growing Debate Ahead of the Tournament
The new service has sparked debate around the major football event. Critics argue that the paid screen feature strays from the World Cup’s traditional spirit of broad and free fan engagement.
Criticism has focused on claims that FIFA is turning the tournament into a more commercial platform. The $79 fee especially has reinforced the view that the service prioritizes revenue over fan accessibility.
It is notable that the application covers all group stage matches, making the name display a commercial option spread across the World Cup’s extensive match schedule rather than a limited special event.
FIFA’s system also allows fans to choose in advance which match and team their message will be sent to. This positions the service not just as a name display but as a personalized advertising space tied to specific matches.
Introduced shortly before the tournament’s start, this move has been debated as conflicting with the free or more accessible stadium experience that most fans are accustomed to. FIFA, however, presents the service as a digital innovation.
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