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- October 13, 202617°
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- October 13, 202617°
Norway national team jersey stocks run out within minutes ahead of Brazil match
In Norway, which will face Brazil in the 2026 World Cup round of 16, demand for national team jerseys has hit record levels, with new stocks selling out within minutes. Norwegian Football Federation President Lise Klaveness confirmed that demand has overwhelmed the supply chain.
Norway is experiencing a national team jersey frenzy ahead of its crucial 2026 FIFA World Cup round of 16 match against Brazil. Demand for the Viking jersey in sports stores across the country is so intense that products hitting the shelves are selling out within minutes.
Thousands of fans formed long queues, with stocks running out as soon as they arrived at sales points. The jersey has now become not just a sports product, but a national symbol representing Norway's return to the global football stage for the first time since 1998.
Norwegian Football Federation President Lise Klaveness assessed the unexpected situation during the Ivory Coast match. Stating that "the demand has exceeded all our forecasts," Klaveness said the federation had not anticipated such immense interest and that discussions were underway about whether the problem stemmed from supply chain insufficiency or production failing to meet demand.
Klaveness stressed that the situation reflected extraordinary unity around the team, especially following the historic achievement that carried the team to this stage.
Rise under Haaland's leadership
Norway’s rising popularity is largely due to the impressive on-pitch performances of star striker Erling Haaland. Haaland, whose late goal in the last match of the tournament carried the team into the round of 16, has taken the nation’s interest in football to an all-time high.
This historic achievement has rekindled hope on the streets of Norway, while also raising expectations for a win against Brazil, one of the most ambitious teams in the tournament.
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