The third season trailer of HBO's popular series Euphoria sparked controversy due to Sydney Sweeney's character Cassie posing sexually in a baby costume. Megyn Kelly harshly criticized these scenes in the trailer, describing them as "sexualization of a child." Kelly argued that elements such as Sweeney wearing a baby costume and using a pacifier were inappropriate and criticized the show's creator Sam Levinson for writing this scene.
The show's creator Levinson stated that this scene was a creative choice and expressed that the scene aimed to reflect the absurdity in the character's imagination. Sydney Sweeney had previously stated in interviews that she set boundaries regarding her role and was not forced to do anything against her will.
Megyn Kelly's criticisms resonated widely on social media and media outlets. Kelly had previously commented on Sweeney's clothing style and public image. The controversy sparked a new debate about the content limits of the series and the line between art and ethics.