According to The Times, FIFA President Gianni Infantino plans to establish a new company that will control top tournaments like the World Cup and Club World Cup, and sell shares to private investors.
Under the plan, Infantino would give each of FIFA's 211 member associations a share worth approximately $20 million. Associations could hold onto these shares or sell them to generate revenue.
The report claimed that the 56-year-old Infantino is preparing to manage the new company as "commissioner" after his current presidency ends. It was also noted that Infantino has held investor talks with figures close to the U.S. President Donald Trump administration.

UEFA, however, reacted strongly to the plan. A statement from UEFA said:
This crosses a line that football's governing bodies should never cross. UEFA takes this extremely seriously. Every national football association does too. So do all stakeholders: leagues, clubs, players, fans, governments, and anyone concerned with the future of the game. The spirit and governance of football are not assets to be bought and sold, especially with zero transparency over who financially benefits. None of us owns football. This is not something FIFA can sell.
The statement emphasized opposition to the commercialization of football.