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- October 12, 202619°
- BIST10012,151-0.94%
- USD49.220.00%
- EUR55.21+0.28%
- GOLD4,192.60-0.56%
- INTEREST37.00%-1.00
- BITCOIN82,900-0.92%
- October 12, 202619°
Domestic vehicle market share rises to 34 percent in first half
The share of domestic production in Turkey's automotive market rose to 34 percent in the first half of 2026. This ratio is expected to increase further with new investments.
The share of domestic vehicles, which was 29 percent in 2025, rose to 34 percent in 2026, a 5-point increase. In passenger cars, the share of domestic production climbed from 31 percent to 34 percent, while in light commercial vehicles it rose from 20 percent to 23 percent. The share of vehicles produced in Turkey's factories in the automotive market has begun to rise. Overall, the share of domestic vehicles, which stood at 29 percent in 2025, reached 34 percent in the January-June 2026 period, a 5-point increase.
The share of domestic production in passenger cars rose from 31 percent to 35 percent. In light commercial vehicles, the share of domestic vehicles went from 20 percent to 23 percent, and in trucks, the share of domestic manufacturers climbed from 59 percent to 65 percent. With new investments coming on stream in 2026, the share of domestic vehicles is expected to rise further.
Automotive Industry Association President Cengiz Eroldu, noting that the share of vehicles produced in Turkey's factories in the total market was at 46 percent in 2020, said: 'At that time, one out of every two vehicles sold was made by domestic manufacturers. We may not reach those figures, but we will observe it rising toward the 40 percent level.'
Electric Car Production
With investments coming on stream, the share of domestic vehicles in the automotive market will rise. Hyundai is preparing to produce the electric Ioniq 3 model at its İzmit plant. Mass production of the model, which has received a 250 million euro investment, will start in August. The Ioniq 3 will hit the roads in September. Oyak Renault has started production of the Boreal model in the C-SUV segment.
The new model went on sale in Turkey as of June. After the Boreal, Oyak Renault will start producing Dacia's crossover model Striker in the last quarter of the year. The Dacia Striker will hit Turkish roads in December.
Production for 4 Brands
Tofaş, which has increased its capacity to 500,000 units, is nearing completion of the K9 project, which will be realized with a 256 million euro investment.
Tofaş will produce light commercial vehicles for Stellantis Group brands at its Bursa plant. The start of production of Togg's new model T6 in 2027 will also contribute to the rise in the share of domestic vehicles. As a result, new investments will boost the share of domestic vehicles in Turkey's automotive market while supporting automotive exports and the improvement of the foreign trade balance.
Competition in Premium Cars Increases
DS Automobiles is preparing to launch the new DS N°7, which represents a new era in its product range, on Turkish roads in October. The DS N°7 will initially be offered with a new-generation hybrid powertrain with 145 hp system power. The fully electric version will arrive in 2027.
The DS N°7, which will hit the roads with Pallas and Étoile trim levels, opens the doors to a new era in the premium SUV segment with its illuminated front grille, insulated panoramic glass roof, and driving aids. DS Automobiles Brand Director Selim Eskinazi said that with the DS N°7, they are bringing not just a new SUV model but also DS Automobiles' vision for the future to Turkish roads.
Eskinazi said, 'In October, we will bring our customers together with a new generation DS Automobiles experience. With the launch, we will also start collecting pre-orders.'
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