While working full-time in the electric vehicle infrastructure sector, Lily decided to develop a special fabric to solve the pet hair problem. Having three dogs, Lily constantly struggled with hair and embraced the idea of producing clothes that do not attract hair or are easy to clean. For this purpose, she worked for over a year to find the right manufacturer and develop the special fabric.
Sharing the development process transparently on TikTok, Lily quickly went viral and demand for her brand increased. The products sold out within hours during the first product launch. While continuing her full-time job, Lily, inexperienced in email marketing, switched from Klaviyo to the Omnisend platform due to time constraints. Thanks to Omnisend, she quickly and easily set up the necessary automations for customer communication.
Before the launch, Lily built an email list of about 3,000 people and regularly informed her customers about product sales dates and details using this list. Automated email and SMS sends ensured uninterrupted and reliable customer communication. Lily's experience provides an important example of how full-time working entrepreneurs can succeed with limited time and resources.