The "Tourism Trends and Policies 2026" report published by the Organisation for Economic Co-operation and Development (OECD) revealed that global tourism reached record levels. According to the report, international tourist arrivals to OECD countries rose by 3.4% in 2025 compared to the previous year, reaching 847 million.
This increase, following the strong 8.1% growth recorded in 2024, showed that the sector's recovery is continuing. The OECD noted that conflicts in the Middle East, rising geopolitical tensions, changing travel habits, and extreme weather events continue to shape the global tourism outlook.
The report also ranked the countries that increased their international tourist numbers the most between 2019 and 2025. Japan took first place with a 34% increase, while Norway recorded a 28% rise and Denmark 22%. Türkiye placed fourth, increasing its international tourist numbers by 21% over the same period.
Türkiye, listed among the countries that increased tourist numbers the most compared to pre-COVID-19 pandemic levels, thus continued its rise in global tourism. According to an OECD survey of member countries, about one-third expect their tourism performance to exceed 2025 levels by the end of 2026 and set new records.
However, geopolitical developments, economic uncertainties, and climate-related risks continue to pressure the sector. It is predicted that tourists may increasingly tend to choose more familiar and cost-effective destinations, take shorter holidays, and prefer low-cost options.