The Antalya Tourism Fair will be held at the ANFAŞ International Exhibition and Congress Center across an area of 40,000 square meters. Participants from more than 100 countries and over 40,000 visitors are expected to attend the fair.
New business models in the tourism sector, digitalization, artificial intelligence, customer experience, green hospitality and sustainability will be among the fair’s prominent topics.
Approximately 3,000 minutes of content to be prepared
Selçuk Meral, chairman of the board of GMT Fairs, said they were preparing for the fair with an “on-site marketing” approach. Meral said more than 100 speakers and panelists would take part in the event.
Approximately 3,000 minutes of content will be created for the fair program with contributions from local and international experts addressing participants from different regions of the world. The program will also feature the ATF Cities Summit and the ATF Young Tourism Summit.
The fair aims to bring sector representatives together through interviews, panels and various events, assess developments in tourism, and connect the actors who produce, sell and market tourism products.
Participants from more than 100 countries expected
Meral said participants from 109 countries attended the fair last year and expressed expectations that this year’s event would draw participants from more than 100 countries, including Germany, the United Kingdom, Russia, the Balkans, the Baltic states and Africa.
The fair will showcase not only Türkiye’s tourism products but also products from different countries. International participants will present their products and services to visitors at the stands they set up.
New application to be used at the fair
Meral said the Antalya Tourism Fair was developed each year in terms of both its venue and content, and announced the launch of the “ATF World” application. Participants will be able to complete fair-related procedures and make appointments through the application.
The fair’s main theme was set as “Hospitality Intelligence.” Meral said the concept represented a new approach for the tourism sector and that their aim was to bring new visions and ideas to the industry.
