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El Turco Express set to become first national Turkish franchise brand in US
Turkish brand El Turco Express, a five-time Michelin Bib Gourmand winner, is launching a US franchise drive amid strong investor interest.
El Turco Express, a Michelin Guide Bib Gourmand award-winning Turkish restaurant brand operating in the US, is implementing its nationwide growth plan by switching to a franchise model. The company announced that, following intense investor interest, it aims to open new branches in various US states.
El Turco Express founder Chef Gökhan Yüzbaşıoğlu stated that, following the brand's success to date, work has begun to establish a nationwide franchise network. He said their goals are to bring Turkish cuisine to a wider audience in the US and to create a sustainable growth model.
If the plan comes to fruition, El Turco Express will earn the title of the first national Turkish franchise restaurant brand operating across the US. The company aims to continue its growth by collaborating with new investors in various states in the coming period.
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