Turkish firms are participating in the Damascus International Fair to promote their production and supply capacities in the Syrian market. Companies operating in various sectors, particularly construction, food, chemicals, technology, energy and industry, are showcasing their products and services at 33 stands at the fair.
Representatives of the participating companies are holding one-on-one meetings with Syrian businesspeople and buyers to assess trade and investment opportunities. The discussions have focused on the companies’ goals of strengthening their presence in the market and establishing new business connections.
Seeking investment opportunities in the automotive sector
Basri Aral, who operates in the automotive sector, said they attended the fair to examine investment opportunities in Syria. Aral said there were areas open to investment in the country in the automotive, food and other sectors.
Aral said they had held various bilateral meetings at the fair and stated that significant opportunities existed in Syria for Turkish businesspeople and industrialists. He noted that they faced some challenges in areas such as transportation, accommodation, labor and regulations, but said he believed these problems could be overcome.
Aral said Turkish businesspeople should examine the Syrian market closely, adding that they had conducted the necessary research in the automotive sector and were planning to operate in the country in the coming years.
Aiming to increase market share through new dealerships
Shiyar Ceylan, an official at a company that manufactures water fixtures, said they were attending the Damascus International Fair for the fourth time. Ceylan said their primary purpose in participating was to expand their market in Syria.
Ceylan said they had gained new dealerships at the fair and that the event had been productive for the company. He added that visitors had shown strong interest in Turkish products and companies.
Ceylan said entering the Syrian market with new brands presented some challenges, particularly because brands that had been well known for many years held strong positions in the market. He said Turkish products needed to strengthen their position in the market, adding that competition was intense and it took time for new brands to enter the market.
Ceylan said companies from Türkiye continued working to overcome these challenges and emphasized that the fair was important for establishing direct contact with customers in Syria and gaining a close understanding of the market.
