Trade Ministry will inspect November discounts for misleading advertising

The Trade Ministry will continue inspections during November discount campaigns to protect consumers’ economic interests and prevent misleading advertising. Administrative fines ranging from 99,339 Turkish liras to 39,916,524 Turkish liras may be imposed for advertisements that violate the legislation.

Scraper SystemOctober 28, 2026, 12:29 PM

Trade Ministry will inspect November discounts for misleading advertising

The Trade Ministry will continue inspections during the discount campaigns that intensify in November to protect consumers’ economic interests, prevent deceptive and misleading advertising, and ensure fair competition.

Advertisements for discounted sales will be monitored through reviews initiated ex officio by the Ministry and in response to consumer complaints. Administrative fines ranging from 99,339 Turkish liras to 39,916,524 Turkish liras may be imposed for advertisements found to be deceptive or misleading to consumers, depending on the medium in which the advertisement was published and the nature of the violation.

Rules for discount advertising updated

The legislation governing advertisements for discounted sales was updated through an amendment that entered into force on 1 August. The regulation aims to provide more effective protection for consumers and increase transparency in commercial practices.

Advertisements must provide consumers with accurate and complete information, ensure that discount rates reflect the truth, and clearly state the campaign terms. Announcing discounts that do not actually exist and failing to use, when setting the pre-discount price, the lowest price applied during the 10 days before the discount start date are among the practices considered contrary to the legislation.

Failure to specify the start and end dates of campaigns, creating a misleading impression about the final discount rate by presenting multiple discount rates together, and failing to comply with rules on loyalty programs and conditional sales will also be assessed within the scope of the inspections.

Ankara'daki bakanlık binası (arşiv)

Discrepancies between the main promise in an advertisement and its exceptions, as well as concealing conditions that could affect consumers’ decisions or presenting them in a way that makes them difficult to access, are also among the practices that could harm consumers’ economic interests.

Consumers warned about prices and sellers

Consumers were advised to research prices before shopping, compare products’ current prices with their prices before the discount, and assess whether the discount is genuine. They were also advised to check the reliability of websites and carefully review campaign terms.

Consumers were told to check any service, delivery or similar charges that may be added to the product price at the payment stage. They were warned to share bank and credit card information only on reliable platforms, exercise caution regarding unrealistic discount promises and suspicious links, and avoid sellers whose reliability has not been verified.

Complaints can be submitted to the Advertising Board

Consumers will be able to submit complaints about deceptive advertisements and unfair commercial practices to the Advertising Board. Throughout November, the Ministry will monitor advertisements for discounted sales across all media and impose administrative sanctions on advertisements and practices that violate the legislation.

Source: Anadolu Ajansı

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Trade Ministry will inspect November discounts for misleading advertising